A logo is one of the most important aspects of your business. It is not just making a good first impression. But it represents your business on every medium like your website, business cards, letterheads and etc. If done well, a logo can boost sales and recognition.

1. Created by an amateur

If your logo created by someone who doesn’t know about logo design. Your logo may use clip art or created with raster graphic like photoshop. And you don’t have other formats beside jpg or png, so you should consider having a new logo. A good logo should be created by a vector-based like illustrator, which allows for reproduction in all media and all sizes.

2. Is your logo readable in all sizes?

3. It doesn’t work in all formats

4. Does your logo feel clichéd or overused?

5. The nature of your business changed

What is SEO?

Some good practices for SEO

• Summarized pages’ content and fill with some keywords on meta description

• Unique and descriptive title to tell your users and search engines what your page is about

• Every page should be reachable from at least one text link

• Create a useful information content on your pages

• Include words that users would type to find your page

• Every image should have descriptive “alt” tag

• Avoid embedding important text inside your images

• Good user experience: Make it easy for users to navigate around. Users find content easy for what they are looking for otherwise your bounce rate will increase

What should you do after get website optimized?

Writing for the web needs to be different from writing for print. According to Jakob Nelsen's study, we tend to scan content on the web and search for the information we want, which is not the same way we read books or magazines. There are some rules help to improve writing content on your web pages.

The conclusion first

Use clear and simple language

Limit one thought in each paragraph

Use lists

Use descriptive link text

Be concise

Don’t make visitors think

Good visual design

• Choose colors that suit and meaningful to your business
• Choose appropriate font face and font size throughout your website, and try not to have more than three different fonts
• Choose high quality of image or graphics
• White space is a good friend to help make important elements stand out and uncluttered.

Easy Navigation

Call to action

Meaningful content

Load fast

Chances are your business has a website. To increase visibility and reach more potential customers, make sure your website has these following key elements.

1. Contact information

2. Call to action

3. Social media links

4. Testimonials

5. SEO