1. Simple

A simple logo makes it easier to recognize and remember than the complex one. The other reason is the more shapes being used the harder to keep them clear in small size.

2. Memorable

Your logo should be unique and stand out from the others in your field. I usually try to avoid the overly used symbol. For example, how many logos incorporate with Alaska flag that represent business logo in Alaska? Because you do business in Alaska, it doesn’t need to have Alaska flag in your logo. “A logo doesn’t need to say what a company does” David Airey, he writes on the popular logo design site Logo Design Love.

3. Versatile

A good logo should look good in black and white as well as color. It should stay effective when print on different kind of mediums.

4. Appropriate

Your logo must be relevant to your target audience. A logo is designed for a lawyer should look and feel professional and conservative, which is opposite feeling with a child day care logo.

A logo is one of the most important aspects of your business. It is not just making a good first impression. But it represents your business on every medium like your website, business cards, letterheads and etc. If done well, a logo can boost sales and recognition.

1. Created by an amateur

If your logo created by someone who doesn’t know about logo design. Your logo may use clip art or created with raster graphic like photoshop. And you don’t have other formats beside jpg or png, so you should consider having a new logo. A good logo should be created by a vector-based like illustrator, which allows for reproduction in all media and all sizes.

2. Is your logo readable in all sizes?

3. It doesn’t work in all formats

4. Does your logo feel clichéd or overused?

5. The nature of your business changed