• Optimize images – compress images and crop images to correct size
• Reduce the number of plugins
• Minify CSS and JavaScript

• Local searches lead 50% of mobile users to visit stores (Search Engine Watch)
• 72% of consumers expect brands to have mobile-friendly sites (adweek)
• 48% of mobile visitors who visit a site that is not mobile-friendly felt that the company just didn’t care about their business (Reach Local)
• 9 out of 10 mobile search users have “taken action as a result of a mobile search, with over half leading to a purchase." (Search Engine Land)
• Studies show that by the year 2016, mobile searches will overtake PC searches for local search (Reach Local)
• 3 out of 5 consumers search for local businesses on their smartphone (Reach Local)

For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use. This provides you optimal rendering and indexing for your site. Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings.

• Host with a dedicated IP address
• Buy a certificate
• Activate the certificate
• Install the certificate
• Update your site to use HTTPS

• Red – exciting, strong, energizing, fast

• Choose a color that best describes your brand’s personality.
  Brand’s personality is like human’s personality. Choose colors that represent your brand’s personality; your brand is strong, sophisticated and mysterious; adventurous, optimistic and self-confident; or idealistic, creative and inspiring.

• Know the impact of colors to consumers.
  The research shows colors have a significant impact on the logo and the brand.
  

  The study revealed that blue logos invoked feelings of confidence, success and reliability; green logos invoked perceptions of environmental friendliness, toughness, durability, masculinity and sustainability; purple logos invoked femininity, glamor and charm; pink logos gave the perception of youth, imagination and fashionable; yellow logos invoked perceptions of fun and modernity; and red logos brought feelings of expertise and self-assurance.

• Consider cultural interpretations.
  For example, blue is the most preferred color across cultures. Red is the color of happiness and celebration in China, often seen red is being used in New Year or wedding. Black associates with death in Thailand.

• Branding color quiz
• Why color matters
• Color design and psychology for branding
• How the psychology of color influences consumers

• The number of smartphones globally used will reach 2 billion in 2015. The number of smartphone users is growing each year. If your website is not responsive, you risk losing a big number of visitors to your site.
• Google released the mobile friendly update on April 21st. The update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results.
• Responsive design provides the better user experience for each device. The better your website pleases visitors; most likely they will come back again.

• Write for fast reading. People tend to be in research mode when they are reading online; use one concept per paragraph, make sure the key idea is at the beginning, and remove redundant words.
• Have content that relevant to your business.
• Provide useful information and images that visitors expected.

• Large blocks of text that are difficult to read. You can portion into small chunks and surround it with white space.
• If you’d like your users to read easily on your web pages, avoid black background with light color text or text is too small.

The practice of running annoying ads can cost more money than it earns, as people are more likely to abandon sites on which they are present. In addition, in the presence of annoying ads, people were less accurate in remembering what they had read.

Screen shot of existing log in page.

Screen shot of first design.

Screen shot of second design.